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concept  Two ministries teamed up to offer free (Kindness in Action) food (Taste & See Food Ministry). A primary design objective was to equalize and minimize the attention given to the lengthy ministry names. The outcome was a balanced, centered and literal visual series. The logo was adapted to a 2-color version (red & black) to be used in Kindness in Action print promotions.

software  Illustrator

client  Southland Christian Church, Lexington, KY

type  Helvetica Condensed

date  Summer 2002