> identity

> print

> multimedia

> ads

concept  An off-road and 4x4 small group needed a logo that conveyed the rugged and "in motion" nature of their activity. The bright green was chosen for its edgy feel and to represent nature. The logo would be used primarily on apparel, including hats. Use in print promotion also was likely but would be secondary.  

software  Illustrator

client  Southland Christian Church, Lexington, KY

type  Helvetica Condensed

date  Fall 2002