> identity

> print

> multimedia

> ads

concept  The objective was to design a set of 8 booklets to supplement a seminar. Cost was the driving factor. Eight Pantone colors were chosen and then applied to a uniform layout, without bleeds. Large titles and pull quotes further helped differentiate the booklets. 

form  20–36-page booklets

client  Southland Christian Church, Lexington, KY; Food for the Hungry International, AZ

software  Quark, Illustrator

type  Helvetica Condensed

paper  67# Vellum Bristol (cover), 24# (interior)

color  1 PMS/0

printing specifications  no bleed, and saddle stitched, right angle fold, 5.5"x8.5" finished size

date Winter 2000