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concept  The desired outcome was to design a direct mail postcard to promote a holiday message series. The series was to address the stress or "negatives" of the holiday season, so a broken ornament was chosen as the metaphor.

form  flat direct mail piece

client  The Church at Andover, Lexington, KY

software  PhotoShop, PageMaker

images  digital (broken ornament and wood surface) taken by Becky Martin, and stock (pine bough)

type  Helvetica Condensed

paper  100# Complete Gloss

color  4/4

printing specifications  full bleed, 5.5"x8.5" finished size.

date Winter 1999