> identity

> print

> multimedia

> ads

back side of mailers

concept  The desired outcome was to design a series of direct mail postcards to promote a new church launch. The series of mailers set the tone for the church and spoke directly to the misconceptions or prejudgments of the audience. Bradford's population is 96 percent Caucasian, so visual diversity was not an issue for this client. The pieces were mailed two weeks apart for the six weeks preceding the launch. During the same six week period, billboards carried the same visual theme as the mailers; their objective was name recognition.

form  flat direct mail piece

client  Open Arms Community Church, Bradford, PA

software  PhotoShop, Quark

images  stock

type  Futura

paper  100# Complete Gloss Cover

color  4/4

printing specifications  full bleed, 5.5"x8.5" finished size.

date Fall 2002