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front of mailer (as seen when folded)

outside of mailer

inside of mailer

concept  In the weeks leading up to Christmas, the teachings were going to be based on classic Christmas movies. The metaphor needed to be some blend of the holiday, movies and nostalgia. This image was one I developed and the client loved. It also worked well with the gatefold since there were match points only in the branches of the tree. In the research portion of this project, the client wasn't sure which of the three events—the teaching series, Christmas Eve or the community concert—should take priority or how they should be balanced on a flat or bifold mailer. My suggestion of a gatefold solved the problem by providing space for one dominant message and two, equally weighted secondary messages. There also was the subtle connection to opening a gift when the recipient opened the mailer. The client provided rough copy, which I edited.

A number of collateral pieces were also created, including posters, invitation cards, event tickets, weekend program shells, 4x6 postcards.

form  17"x5.5" gatefold mailer

client  Journey, Union, Kentucky

software  PhotoShop, Illustrator, InDesign

images stock, provided and created.

type  Adore, LTZapfino One, Goudy OldStyle, Futura family

paper 15 pt, matte coated

date  Winter 2006

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