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concept  The objective was to design a corporate brochure for Grubb & Ellis|Paramount. The brochure needed to accommodate timely and department-specific supplements based on Grubb & Ellis|Paramount's client's interest. To help justify printing and die cut costs, the brochure had to have a 1-year shelf-life. A trifold version of the brochure was prepared for distribution to smaller Grubb & Ellis|Paramount clients.

form  8-page brochure and tri-fold brochure

client  Grubb & Ellis|Paramount, Grand Rapids, MI; in conjunction with New Ground Marketing, Grand Rapids, MI

software  Quark, Illustrator, PhotoShop

images  digital (M-Buck Studios, Grand Rapids, MI) and stock

type  Trebuchet, Garamond

paper  brochure: 120# Cover Lustro Dull (cover), 80# Text Lustro Dull (interior) trifold: 80# Cover Lustro Dull

color  4/4

printing specifications  brochure: full bleed, saddle stitched, right angle fold, 4" pocket with business card die cut, 9"x12" finished size; trifold: full bleed, 4" pocket with business card die cut, 4"x9" finished size

date Summer 2002