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concept  This ad had to immediately convey the different disciplines of this corporate real estate company. The objective was to stand out among other visually driven corporate real estate ads in a business newspaper, not feature specific properties. The ad complements the design theme of their new corporate brochure and direct mail newsletter.

form  newspaper ad

client  Grubb & Ellis|Paramount, Grand Rapids, MI; in conjunction with New Ground Marketing, Grand Rapids, MI

software  Quark, Illustrator, PhotoShop

images  digital (Becky Martin, Cottage Design)

type  Trebuchet, Garamond

paper  newsprint

color  2

date Summer 2002