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concept A start-up lawnservice company wants to attract homeowners in this younger, progressive city. Since, in the beginning, the lawnservice will provide almost exclusively weekly lawn mowing and maintenance, a name was chosen to reflect this core service. The styling was an appeal to the local market and differed substantially from competitors. software Illustrator client Blades of Dexter, Dexter (suburb of Ann Arbor), Michigan type Still Time (altered) and ITC Franklin Gothic Light date Summer 2004 |
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