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concept This client provided the message titles. From there, I selected the image and wrote all promotional copy (headlines, subheads, body). This series was a study of the book of James. The concept was that we can make better choices and engage our world in a positive way. The image shows that we can be ourselves, in our own context, but better a "better self" (think "good angel on your shoulder"). I had previously developed a promotional template for this client, and this flyer follows that grid. The template facilitates their rebranding effort. Also, all 2007 marketing can be billed a rate that takes advantage of the "economy of scale" that this template allows. form 8.5"x11" flat flyer client Allegany Free Methodist Church, Allegany, New York software InDesign, PhotoShop type Eras paper 80 lb text uncoated date Summer 2007 |
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